PERFECT NUMBER: UNFORMAT FEMININITY
FEATURING: Casil McArthur, Annahstasia, Mela Murder
PHOTOGRAPHY: JAI ODELL
STYLING: MINDY LE BROCK
EDITOR: EMILY WELLS
SET DESIGN: LAUREN MACHEN
MAKE-UP: SAMUEL PAUL
HAIR: SYLVIA WHEELER
PRODUCTION: SASHA BESSONOVA
BTS VIDEO: Lucas Chemotti
For FW19 campaign, UNFORMAT FEMININITY, we were inspired by a notion of femininity that is non-literal: a process of self-exploration and fluid expression. Each of the models in the campaign encapsulates this by rejecting types, norms, and standards, and being unapologetically themselves. Documented by photographer Jai Odell, the visual narrative is a testament to the individual nature of beauty, featuring queer singer and multi-disciplinary artist Annahstasia, transgender activist and model Casil McArthur, and choreographer, actress, and single-mother advocate Mela Murder with her daughter Manifest.
