PERFECT NUMBER, a cultural platform for women at the forefront of contemporary society and culture with two components: a digital magazine and a clothing line launched in April 2019. I oversaw and creatively produced the inaugural campaign that included a web story, lookbook, BTS short video, and an interview with Adesuwa Aighewi.

Shot in an art gallery, the project featuring Adesuwa Aighewi not only shows off the debut collection but serves as a social statement. The images present criticism on putting women as objects on a pedestal to be critiqued and to live up to the worldly ideal of femininity. PERFECT NUMBER explores the shifting nature of femininity and a new perception of beauty. The brand and the creative team behind the campaign believe that today we are able to embrace and accept our identity in the most diverse ways and be fluid in our expression.

As the face of the campaign, Adesuwa Aighewi said:

“All these rules of what a woman should be. And all those rules I feel like have gone out the conversation now, like women are taking charge of their own lives.”